3x Founder · CPG Advisor · AI + Growth · Toronto
I founded Canada's first independent cold brew brand, scaled it to $2M ARR and 2,000+ retail doors — with national listings at Loblaws, Sobeys, Metro, and Whole Foods — then closed a strategic acquisition in 2023.
Along the way I secured partnerships with global CPG leaders, appeared on Dragon's Den Season 12, and architected a $30M+ functional beverage roll-up strategy. Today I'm Head of Growth at Opener, building AI-powered outbound sales infrastructure for emerging CPG brands — and actively coaching founders to scale revenue, crack distribution, and exit on their terms.
Whether you're building, scaling, or preparing to exit — I've been there. Here's where I add the most value.
I've scaled brands from zero to acquisition. I work with CPG founders to crack distribution, build retail relationships, and grow revenue with a clear, proven playbook.
Revenue strategy, GTM execution, and distribution systems — without the full-time cost. I embed with your team and build the engine that drives sustainable growth.
Board advisory, investor events, keynotes, and mentor sessions. I bring hard-won operating experience from building and exiting companies in competitive consumer markets.
Every role built on the one before it. No shortcuts.
Whether you're scaling a brand, planning an exit, or just need someone who's been in the trenches and done it — reach out. I'm always open to a good conversation.