About Work With Me Career Let's Talk
Steve Ballantyne

From zero to exit.
Now I help you do the same.

3x Founder  ·  CPG Advisor  ·  AI + Growth  ·  Toronto

Steve Ballantyne
20+
Years Building Companies
2,000+
Retail Doors Opened
$30M+
M&A Strategy Architected
Dragon's Den
Deal Secured on National TV

From cold brew in a garage to a national exit.

I founded Canada's first independent cold brew brand, scaled it to $2M ARR and 2,000+ retail doors — with national listings at Loblaws, Sobeys, Metro, and Whole Foods — then closed a strategic acquisition in 2023.

Along the way I secured partnerships with global CPG leaders, appeared on Dragon's Den Season 12, and architected a $30M+ functional beverage roll-up strategy. Today I'm Head of Growth at Opener, building AI-powered outbound sales infrastructure for emerging CPG brands — and actively coaching founders to scale revenue, crack distribution, and exit on their terms.

Loblaws Sobeys Whole Foods Metro Diageo Kraft Heinz Pernod Ricard UNFI
Steve Ballantyne at a CPG trade show

How I can help you.

Whether you're building, scaling, or preparing to exit — I've been there. Here's where I add the most value.

🏗️

CPG Coaching

I've scaled brands from zero to acquisition. I work with CPG founders to crack distribution, build retail relationships, and grow revenue with a clear, proven playbook.

📈

Fractional CRO

Revenue strategy, GTM execution, and distribution systems — without the full-time cost. I embed with your team and build the engine that drives sustainable growth.

🎤

Advisory & Speaking

Board advisory, investor events, keynotes, and mentor sessions. I bring hard-won operating experience from building and exiting companies in competitive consumer markets.

The track record.

Every role built on the one before it. No shortcuts.

Feb 2025 – Present
Head of Growth
Opener · getopener.ai · Toronto
Building the world's best agentic sales rep to open retailer doors for consumer brands. Leading GTM strategy, outbound campaign design, and AI-powered sales infrastructure that replaces traditional field reps.
AI Sales GTM Strategy CPG
2023 – 2025
Fractional CRO & CPG Coach
CPG Founder Studio · Remote
Coached CPG founders across the US and Canada on GTM strategy, retail distribution, operational scaling, fundraising, and exit planning. Speaker at Toronto Tech Week 2025.
Coaching Fractional CRO Speaking
2022 – 2023
Strategic Advisor, M&A
Functional Beverage Roll-Up · Canada
Architected a $30M+ strategic plan to acquire and consolidate functional beverage brands. Managed a production facility outputting 80,000 units daily and led brand acquisition and integration planning.
M&A Roll-Up Strategy Operations
Mar 2014 – Sep 2023
Founder & CEO
Station Cold Brew · Greater Toronto Area
Built Canada's first independent cold brew brand from idea to acquisition. Grew to $2M ARR with 54% CAGR over 5 years, 2,000+ retail doors nationally, and co-brand partnerships with Diageo, Kraft Heinz, and Pernod Ricard. Appeared on Dragon's Den Season 12. Acquired by Pure Spirits Inc in 2023.
Founder Dragon's Den Exit / Acquisition $2M ARR

Let's Build Something.

Whether you're scaling a brand, planning an exit, or just need someone who's been in the trenches and done it — reach out. I'm always open to a good conversation.